Marketing has been the soul of any prospering business since forever. As we have evolved, our ways of marketing have evolved too. Earlier, marketing used to be done via radio advertisement, roadside banner displays and more. Even today the traditional ways do exist but it isn’t enough anymore. With easy access to data and the introduction of numerous digital channels, marketing has been mutated to Digital Marketing. But the thing that still remains the same is the competition. Even though marketing is more digital than traditional now, it isn’t an easy nut to grind and especially if the approach isn’t right. You still need to stand out from the rest of your rivals.
Now, you must be wondering what exactly you need to do to make your business flourish. Well, in that case, the first thing you need is to read this article till the end as I am going to tell you 7 B2C Digital Marketing Rules You Strictly Need To Boost Your Sales.
1. Know Your Audience(Data Analysis):
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| To know your audience is always the first priority for any Digital Marketer |
Obviously, the first and foremost requirement for any successful B2C online marketing campaign to succeed is knowing your target audience. You just can’t go targeting random people who don’t even have any interest in knowing what you do. With tons of data analytics tools available, having in-depth knowledge about your target audience is not so hard. If you know your audience, you will end up saving time, money and resources which are very important to stay ahead of others. Also, knowing your audience will help you target the right B2C Marketing Channels.
2. SEO Vs SEM:
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| Which is better for your business: SEO or SEM |
Once you have your target audience, the second step is to optimize your business website. In today’s digital world, it is very important that you are easily searchable on the web. Nowadays, people are so busy that they don’t even scroll to the 2nd page of Google. Therefore, it is very necessary that your business website makes it to the first page of Google for a variety of keywords. Even though SEO(Search Engine Optimization) is a core part of any B2C Marketing strategy, you can always opt for SEM(Search Engine Marketing) using tools like Google Adwords to get quick results.
3. Increase your online presence(Social Media Marketing):
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| Grow your business with Social Media Marketing |
With so many social media platforms around, building a strong web presence will always help any business in the long run. Moreover, having a strong web presence helps in building brand awareness and also offers businesses to engage with their audience, get feedback, product reviews and more, conveniently. Furthermore, it will be easier for people to learn about new products, offers and all the latest happenings around your business.
4. Affiliate your business/ Membership/Affiliate Marketing :
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| Affiliate Marketing is an important factor to grow your B2C sales |
Affiliate Marketing is one of the best ways to earn money via Digital Marketing. Everyone loves earning a few bucks on someone else’s sale and setting your business up for affiliate marketing programs. You can also offer visitors membership programs and other rewards on sign-up or on a successful sale/conversion.
5. Email Marketing/Push Notification:
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| How effective can Email Marketing be? |
Data suggests that B2C marketers who prefer using email marketing to boost sales tend to generate more revenue for the business. Sending promotional emails, newsletters, video advertisements via email can drive your sales upwards considerably.
6. Hire Influencers:
Instagram is one of the best platforms to hire social media influencers. Hiring influencers relevant to your business can boost your sales. Moreover, tools like HypeAuditor, TweetDeck, Social Crawlytics and others can help you can easily find influencers for your business.
7. Re-targeting/Remarketing:
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| Retargetting | Digital Marketing |
Retargeting is one of the most powerful B2C Marketing strategies. Retargeting is an essential tool designed to help B2C businesses reach 98% of users who don't convert right away. It targets consumers based on their previous actions on the internet/cookies. Retargeting involves targeting previous consumers that have had interactions on your website. Moreover, retargeting is a pretty cheap B2C marketing idea and one of the best online marketing practices. Retargeting can help businesses get people to convert as it mainly targets people who didn't convert the first time they visited the website. Also, using Adwords with retargeting is much cheaper and has a lower risk.
Some additional B2C strategies:
Video Advertisement: It is advisable to use videos for online advertising instead of going for images since videos tend to leave a greater impact on the audience than simple texts or images.
Know Your Enemy: Yes you heard it right!! It will always help you stay a step ahead of your competitors if you know what exactly they are doing. This way you can stand out by doing things differently.
Choose the right tools: With the advancements made in recent years, B2C marketing has changed considerably. So many automated tools are now available to help you with almost everything from content creation for your business to targeting the right audience. Therefore, it is very important to have knowledge about different tools available in the market that may have a positive impact on your B2C online marketing campaign.
So these were some of the best go-to marketing strategies for getting your sales elevated via B2C internet marketing. It's always fun to learn and I hope that my blog did help you to get new ideas and learn more about how you can make your B2C business drive more sales via online channels.
Do let me know guys if you got what you wanted to learn via this blog and I will continue writing. FYI this is my first blog so do support me guys!!
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